Overview
I designed and maintained the Zenergy Tea e-commerce website to help the brand build its online presence, strengthen visual identity, and create a smooth, engaging shopping experience for customers.
Role
UX/UI Designer · Front-end Development · Website Maintenance
Tools
Sportyfy · Figma · Photoshop · Illustrator · HTML · CSS · SEO
Background
Zenergy Tea needed a modern online store that could reflect its brand story, showcase products beautifully, and support long-term content growth such as blog articles and promotional visuals.
Challenges
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Balance warm, lifestyle-focused branding with clear purchasing paths
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Create a clean structure for products, blog, and informational pages
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Ensure strong mobile usability and responsive performance
Approach
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Designed the information architecture and key user journeys (Home → Category → Product → Checkout)
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Built a calm, minimal visual style using natural tones and high-quality imagery
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Implemented responsive layouts to optimize mobile shopping behavior
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Applied SEO best practices, including structured content and optimized visuals
Impact
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Stronger brand presence and more cohesive digital identity
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Clear navigation and smooth UX reduced browsing friction
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Content structure supports engagement, storytelling, and SEO over time
Key Pages
1. Home Page
Large visual hero, highlight collections, featured content, and clear calls to action
2. Products Page
Simple card layout, easy comparison, and intuitive interaction design
3. Blog Page
Supports storytelling, education, and long-term organic discoverability