Care1 Tele-ophthalmology Platform

Web development + UX + SEO + analytics + digital marketing

Overview

Care1 is an AI tele-ophthalmology platform across Canada. Before improvements, the site had limited discoverability, inconsistent content structure, and lacked proper analytics tracking.

I built a scalable Webflow CMS for blogs and resources, added testimonials and key page enhancements in Webflow, and improved UX, accessibility, SEO, and site performance. I also implemented GA4 dashboards and GTM event tracking, integrated key marketing tools like Mailchimp, Calendly, and Jotform, and supported digital marketing with visual assets and social content.

Result: A more scalable, search-friendly, and marketing-ready platform with stronger visibility and analytics insights.

Role

Web Developer & Digital Marketer

Tools

Webflow, Google Analytics 4, Google Tag Manager, Figma, Canva, Mailchimp, Calendly, Jotform, SEMrush, Screaming Frog, Google Search Console

Webflow Development & UX Enhancements

Built a scalable CMS and page templates for Blogs, Resources, and Testimonials in Webflow in align with the existing brand system, and trained the team on the publishing workflow.
Implemented reusable components with custom CSS and JavaScript, including TOC, sticky sidebar, image zoom, and social sharing.
Redesigned key pages and site structure, improving navigation, UX clarity, and conversion flows.
Improved site performance, accessibility, and mobile responsiveness across devices.
Integrated third-party tools such as Jotform and Calendly.

Impact: A faster, more consistent, and scalable website that is easier for the marketing team to maintain, with improved user experience and navigation.

SEO + Website Optimization

Cconducted a full site audit and content and keyword audit to identify gaps in structure, metadata, and search visibility using Google Search Console, Screaming Frog, and SEMrush.
Optimized page titles, descriptions, headings, categories, and internal linking.
Connected the site to Google Search Console to enable performance tracking.

Impact: Stronger SEO foundations, clearer content hierarchy, and improved long-term discoverability, contributing to approximately 7,000 organic impressions within 8 weeks.

GA4 Analysis

Built custom GA4 tracking dashboards and visualized monthly KPIs in Looker Studio to monitor user behavior, engagement, conversions, and content performance.
Set up 10+ custome events tracking using GA4 and GTM for blog scroll depth, button clicks, form submission and other key interactions.
Built customized reports and funnels in GA4 to better understand user behaviors.

Impact: Clearer performance tracking, better decision-making, and stronger visibility across campaigns and content activities.

Digital Marketing

Created two reusable email newsletter templates in Mailchimp, launched email campaigns, and tracked newsletter performance metrics.
Integrated automated Mailchimp newsletter signups into the website, enabling real-time audience syncing and improved anti-spam handling.
Produced and scheduled 10+ social media posts across LinkedIn, Facebook, and Instagram, including year-end campaigns and blog promotions.

Impact: Stronger brand consistency, better audience engagement, and improved marketing execution.

Multimedia Design

Edited and formatted 100+ testimonial videos for multi-channel use, adding opening and closing cards, captions, branding elements, and creating transcripts.
Produced visual assets for social media campaigns.

Impact: Higher-quality, reusable content that supports trust-building, storytelling, and multi-platform distribution.